In most SaaS companies, customer journey touchpoints are fragmented across sales, product, support, and marketing.

Email, in-app, and SMS strategy is often disconnected and siloed, leading to inconsistent experiences and bad performance.

Lifecycler exists to fix that.

We bring dedicated ownership to your lifecycle marketing, improving performance across conversion, activation, and retention through managing and optimizing touchpoints across your customer journey.

Instead of hiring a full-time team, you get an embedded, fractional operator working directly in your tools to drive impact for your business.

About the founder.

I’m James Beange. I’ve spent the last 7+ years leading lifecycle marketing in B2B SaaS.

I’ve built and optimized lifecycle programs in platforms like Iterable, Customer.io, and HubSpot.

My approach is hands-on and test-driven, working directly in your tools to build, test, and improve performance across your customer journey.

Whether you’re starting from scratch or already have some lifecycle marketing in place, I can step in to build the foundation or improve what’s already there.